Campaign brief Asia | “CJ WORX, Spikes Asia’s Independent Agency of the Year 2015″
Top independent Thailand digital agency, CJ WORX Bangkok, pulled off a major coup at this year’s Spikes Asia Festival being named “Independent Agency of the Year”. CJ WORX won 7 awards at Spikes Asia: 5 Silver, 1 Bronze and 1 Shortlist from American Tourister’s Campaign called “Kick Bag Project”. In the campaign the American Tourister Vivolite bag was brought to the whole country of Thailand for consumers to kick and then shared on the social network. The campaign has even made a new statistics of “the most kicked bag” in the world to represent the durability of the product.
Due to a limited award budget, CJ WORX only submitted 10 entries to Spikes Asia and 7 of them were awarded and lead to their “Independent Agency of the Year” award. “We are very proud and feel honoured to be able to bring reputation to Thailand. Our clients, our work and our production are always real. With this, we can always learn from results and keep moving forward,” said a statement from the agency.