Before this campaign, Boliden had been missing from the advertising market in Thailand for more than ten years. The car battery market in Thailand has a strong market leader who has sales channels spread across the country and large marketing budgets.
With a commitment to product development and confidence in superior materials and better quality, Boliden chose to fight via other channels – the search keywords. The strategy being that that a car battery is a product that no one thinks about until the day it dies. The campaign states that “Whatever Happens…Search Boliden”.
November 16, 2020